Businesses small and large are implementing mobile marketing strategies to bring in customers, move inventory, increase appointments and increase revenues.
Think about how many people you see out and about with smart phones in hand – checking emails on the go – texting friends and the web. It’s a growing trend and businesses who tap into the mobile communication stream are profiting and growing their businesses.
No matter what your small business is or does, you can profit using low-cost mobile marketing strategies.
– Medical practices use mobile marketing to remind patients of appointments, follow ups information and new service offerings.
– Beauty services can offer pre-appointment reminders fill open time slots or increase foot traffic on slow days.
– Retailers and service providers can offer discounts, promote new products and advertise special sales & in-store events
– Restaurants, bars and nightclubs can fill sluggish nights using last-minute coupons and offers to bring in customers and invigorate profits.
– Theaters can offer 2-for-1 deals and last minute specials to fill empty seats that represent lost revenue at every performance
No matter what your small business does or where you are located, mobile marketing can benefit you.
THE ALL-IN-ONE DEVICE IS ALREADY IN YOUR HANDS
Smart phones mean mobile web access – more people now use the mobile web on their smart phones to search for places to shop, dine, party and for service professionals – including home repair, medical, personal services, hair salons and more.
If your small business doesn’t have at least a mobile website, you will be passed over by consumers who shop for businesses on the mobile web. What’s more, people now ignore most promotional emails – they head straight into the spam folder! Direct mail flyers hit the trash can most of the time. Mobile marketing circumvents the normal filters that create barriers between consumer and service provider or retailer.
Mobile marketing can be easy to implement and is one of the lowest cost forms of advertising. Ignoring the mobile marketing trend can be bad to your bottom line and the likelihood of your small business to thrive.
Ian Carrington, Google’s director of mobile advertising recently said, “Businesses need to get mobile in order to provide a positive user experience for their customers. At the moment, businesses are not keeping up with consumers.”
HARD FACTS ABOUT MOBILE MARKETING FOR SMALL BUSINESS
If you’re still not sure that mobile marketing is right for your small business, take a look at these results from several recent studies on small business mobile marketing to see why if you don’t already have a mobile marketing strategy in play, you’re significantly behind the times. Consider these findings and comments from top marketing surveys and sources…
– Out of 700,000 small-medium sized business websites 60% do not have even the basic information consumers using mobile web devices need to find their business.
– Over 93% of small-medium sized business websites do not properly render (appear) on mobile devices – including iPhones, Android phones or tablets.
– Of the small businesses surveyed that implemented mobile marketing, 84% reported an increase due to the initiative.
– 64% of small businesses plan on increasing their mobile marketing budget – this means your competition may be more effectively using mobile marketing than you are.
– While 60% of small businesses report they have a standard website, only 26% of these offer a mobile-friendly version and only 14% had a free-standing mobile website.
– Only 39% of small businesses have a mobile
Mobile marketing is so successful because it’s easy to implement, requires little technical knowledge and is one of the most affordable modes of advertising and promotion.
“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence.”