If you haven’t already heard of Facebook Messenger Marketing, you are about to discover the future of digital marketing.
And if you have already started using it, but feel like your efforts aren’t being rewarded, read on to learn an exciting technique you can use to boost your sales using chatbots and digital coupons on Facebook’s Messenger.
What is Facebook Messenger Marketing?
Quite simply, it is using Facebook’s Messenger service to market directly to customers. It’s similar to email marketing, but much more personal and satisfactory for your prospects. Think of it as the new sales call for the digital world.
When a customer receives an email from a marketer, they know that the same email was sent out to hundreds or thousands of other people, lessening the email’s impact.
But when a customer receives a message on Facebook, the feel good as they know the message is only going to them.
Because of the personal feeling that Facebook Messenger creates, marketers often see incredibly high click through rates on their Messenger campaigns. It is even possible to add gifs and clickable buttons to your messages, further boosting the amount of clicks you can receive.
How to Implement Facebook Messenger Campaigns
It’s no secret that automation is the key to optimizing your digital marketing campaigns. When running Facebook Messenger campaigns, chatbots are the best way to automate your efforts.
A chatbot is an artificial intelligence program that can message and interact with prospects for you, sending pre-written messages and responses without any effort from you after you set it up.
Instead of paying a customer service rep (or multiple reps) to message and converse with hundreds and thousands of prospects, you can use a chatbot service to handle of all of your Messenger marketing for you (similar to an email autoresponder, but much more versatile).
Chatbots can send prospects offers and answer questions automatically, before or after your prospects become paying customers. Chatbots can even be programmed to seem like a real person, which keeps the experience extremely personal for users.
But the question remains… what is the best way to use chatbots on Facebook Messenger to increase your sales?
Chatbots + Digital Coupons = More Sales
Using chatbots to send digital coupons to prospects is a fantastic way to boost your sales figures. It’s comparable to personally delivering a coupon to your customers home.
After you create a digital coupon, you can automatically send it out to hundreds of prospects in the blink of an eye using a chatbot on Messenger. Each prospect will receive a message that appears like it was created just for them, offering them a deal on your service or products.
This personal touch will make prospects more likely to take advantage of your offer and become paying customers. Receiving an offer through a Facebook message feels much more special than receiving it through an email. Customers will then reciprocate the good feelings you gave them by using the digital coupon to spend money on your products or services.
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