One of the most important benefits of gamification of digital offers is the increased level of brand viability that it offers. This is important because it’s proven fact that repeated brand exposure results in increased sales.
Our gamification platform allows you to easily deploy digital scratch cards, slot machine simulation and spin wheel games that can be used to build a database of people who are interested in discounts or promotions that can be marketed too later with further offerings.
Additionally gamification is easy to implement offering these features:
Optionally require registration, login or social sharing to capture consumers data.
Distribute gamification campaigns through any digital marketing channel.
Choose from multiple validation methods after redemption.
Easily integrate gamification campaigns into your POS system.
Real World Use Case Study
During Q3 of 2017 we launched campaigns for 6 businesses in the same geographic area with the themes of Halloween, Thanksgiving (Black Friday) and Christmas on our gamification platforms featuring Scratch & Win, Slots and Spin & Win games.
SCRATCH & WIN
SPIN & WIN
Through the use of social media postings, ad placement and in house promotion the redemption rate achieved for the local businesses was very high, proving that not only “game play” on mobile deices is extremely popular but also in store purchases, repeat buying and brand loyalty can be quickly achieved by the deployment of a combination digital offer campaigns. The takeaway; gamification is and can be an key component of digital marketing.