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Digital Coupon Redemption Rates

Traditional coupons, like the ones you could find in soft drink bottle caps and in snack packs, are losing their charm. In today’s digital era, the latest popular trend is mobile coupons which have a much higher redemption rate than traditional coupons. People...

Coupons In Today’s Digital World

Coupons in physical form have been an important part of advertising since decades. But with time, the entry of new technologies has allowed marketers to adapt the shape of coupons to the digital world we live in today. Enter the mobile coupon. Digital coupons have...

Using Digital Coupons And QR Codes

It has been estimated that there are more than 5 billion users of smart phones around the world and the numbers are increasing every moment. These statistics are good enough for an individual or a company who wants to attract maximum number of customers with minimum...