Welcome to the third in a series of 4 posts that we’ll be making over the next few months covering key areas of digital marketing for success in your small business.
Each post will cover a different topic but you won’t have to wait it out. You can get all the posts in a single package as each post is really a section of out newest publication “Digital Marketing: 2018 Playbook For small Businesses”
According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy. This is HUGE.
However, it has to be done right to avoid some of these potential mistakes that could waste your time and money:
1. Treating It Like An Afterthought
Digital marketing shouldn’t be something you casually “jump into.” It should be a well-thought out and carefully planned journey towards more leads, sales, and revenue.
2. Not Collecting Customer & Lead Information
It has never been easier to collect leads on auto-pilot – thanks to the internet. Use that information to follow up with them and ultimately convert them into loyal customers; do not miss out on this profitable opportunity. Be sure to include opt-in forms on your website, social media sites, and more. Also make this a consistent effort for the best results.
3. Leaving Loose Ends
Once you set everything up, don’t let it go to waste by doing nothing with it. You may not realize just how close you are to turning those ready-to-go funnels into REAL, CONSISTENT ROI.
4. Wasting Valuable Data
With Digital Marketing, just about any type of data you need is right at your fingertips. Don’t let it go to waste; study it to understand what’s going on and implement new processes to capitalize on it.
5. Ignoring Your Audience
Consumers expect engagement and interaction from brands they communicate and connect with online. Don’t ignore them as this could negatively impact your reputation. Not only that, but use the power of online customer engagement to increase sales.
3 Key Factors to Succeed With Digital Marketing
It’s understandable if you’re feeling a little overwhelmed by digital marketing. There is so much to learn and it requires a serious level of dedication to run a successful digital marketing campaign. If you’re just starting out, the 3 key factors below are everything you need to succeed.
1. Put your customer’s wants and needs FIRST and connect with them through multiple digital channels for the best reach
It’s common for businesses to put their own needs first without even thinking about their customers. Before releasing any content you need to ask yourself what value it brings to the reader. Identify what their needs are.
If you can come up with content that addresses these needs and a product or service that fulfills them, you will see a lot more success.
Using a range of different digital channels is also important. Make use of social media, email marketing and online billboards. This will allow you to reach a much wider target audience and really raise your brand awareness.
2. Stand out from your competition
Digital marketing has made it easier for small businesses to compete for their share of the market. Those that are taking digital marketing by the horns are gaining a significant advantage over those that aren’t. Due to how cost effective digital marketing in, it has enabled small companies to really make their mark and even compete against larger, more established businesses.
If you want to succeed you will need to really stand out from your competition. This means keeping up with the latest trends, building up a solid, reliable reputation and knowing which digital channels are offering the most success.
3. Monitor, measure and track your digital marketing performance
One of the most common mistakes made with digital marketing is failing to monitor and track its performance. You need to know what’s working and what isn’t. If you’re using a number of different channels you also need to know which ones are gaining you the most success and which are simply wasting your time. By monitoring your campaign you will be able to quickly identify any changes that need to be made and where you should be focusing your attention. It will really help to strengthen your overall strategy and ensure your efforts are rewarded.
There’s no need to wait for the next post. Get the entire series and more in the original publication “Digital Marketing: 2018 Playbook For small Businesses“. Tell us where to send your report by filling in the form below…