Mobile marketing as a marketing concept suits all types of businesses.
While large business have many alternatives when it comes to marketing, a small business has a fewer options.
In such a cases, mobile marketing may very well suit the needs of a small business or organization because this type of marketing involves low barrier to entry in terms of cost.
There are many good reasons as to why mobile marketing can be considered a viable option for a small businesses.
Smartphones are ubiquitous and in common and in use by all types of people these days for all kinds of purposes.
For a small business, mobile phones can easily become the best medium to convey marketing messages to customers.
The fact that mobile devices are with us 24/7 ensures that when you send a marketing message, it can be easily read anytime, anywhere and can be acted upon almost immediately.
For a small business, it is very important that the right kind of audience be targeted. It has already been said that small businesses have limited marketing budgets which means they cannot miss any opportunity of targeting the right audience.
Mobile marketing ensures that the target audience receives the message. This helps a small business to establish a customer base that enables the business to earn better returnson investments made.
There are some distinct advantages to be had for a small business when they become mobile friendly:
Affordable– The cost of sending messages over a mobile for marketing purposes is quite less, especially when it is compared with other types of marketing media.
Effectiveness- Mobile marketing is considered to be very effective for your small businesses in the sense that most mobile users are receptive and respond to the messages.
This may not be the case when a small business makes use of other types of marketing media, say the television or direct mailing.
Integration- When a small business makes use of mobile devices for marketing, it does not mean that it has to refrain itself from using other marketing media.
In fact, mobile devices can be integrated with other forms of traditional marketing media like television, newspaper, radio etc.
Viral communication- The use of mobile devices for marketing by small businesses also helps them to reach out to a larger customer base when the messages are relayed over existing social networks.
This helps the businesses to earn better profits.
So, mobile marketing can be considered the most viable for a small business.