Welcome to the fourth in a series of 4 posts that we’ll be making over the next few months covering key areas of digital marketing for success in your small business.
Each post will cover a different topic but you won’t have to wait it out. You can get all the posts in a single package as each post is really a section of out newest publication “Digital Marketing: 2018 Playbook For small Businesses”
It’s understandable if you’re feeling a little overwhelmed by digital marketing. There is so much to learn and it requires a serious level of dedication to run a successful digital marketing campaign. If you’re just starting out, the 3 key factors below are everything you need to succeed.
1. Put your customer’s wants and needs FIRST and connect with them through multiple digital channels for the best reach
It’s common for businesses to put their own needs first without even thinking about their customers. Before releasing any content you need to ask yourself what value it brings to the reader. Identify what their needs are.
If you can come up with content that addresses these needs and a product or service that fulfills them, you will see a lot more success.
Using a range of different digital channels is also important. Make use of social media, email marketing and online billboards. This will allow you to reach a much wider target audience and really raise your brand awareness.
2. Stand out from your competition
Digital marketing has made it easier for small businesses to compete for their share of the market. Those that are taking digital marketing by the horns are gaining a significant advantage over those that aren’t. Due to how cost effective digital marketing in, it has enabled small companies to really make their mark and even compete against larger, more established businesses.
If you want to succeed you will need to really stand out from your competition. This means keeping up with the latest trends, building up a solid, reliable reputation and knowing which digital channels are offering the most success.
3. Monitor, measure and track your digital marketing performance
One of the most common mistakes made with digital marketing is failing to monitor and track its performance. You need to know what’s working and what isn’t. If you’re using a number of different channels you also need to know which ones are gaining you the most success and which are simply wasting your time. By monitoring your campaign you will be able to quickly identify any changes that need to be made and where you should be focusing your attention. It will really help to strengthen your overall strategy and ensure your efforts are rewarded.
There’s no need to wait for the next post. Get the entire series and more in the original publication “Digital Marketing: 2018 Playbook For small Businesses“. Tell us where to send your report by filling in the form below…